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Aug 25, 2022

When the book Measure What Matters was published in 2018, it created a lot of excitement about Objectives and Key Results, or OKRs. Unfortunately, the book provided little practical information about implementing them, and many organizations have struggled to actually make OKRs work in the wild. Now we are seeing a rapidly growing OKR software market which is expected to reach $2.6 billion by 2023 but there is still a lot of confusion around the implementation and the potential benefits of OKRs. In today’s episode, we are going to look at what OKRs are and give you a few tips to keep in mind when you start to hear these words around your workplace – especially with the “goal-ification” of OKRs that we’re seeing with product releases including Microsoft Viva Goals and Asana Goals -- with OKRs being incorporated even into non-specialty software. OKR platforms and goal software have their place: but they aren’t required to start and operate a successful goal-setting and goal-achievement rhythm. We then go into detail about our specific definition and usage of “Key Results” in the term “Objectives and Key Results” to explain why that phrase should be treated as a term of art, as well as why Key Results – in the Connected Strategic® model – don’t typically describe activity. To find out how OKRs can help fill the gap between your company’s big outcome goals and the work you actually need to do to reach them, give this one a listen.

We're getting ready to announce some big new business model shifts that will make our OKR and leadership development support more accessible for customers outside of our current large consulting model: for the sneak peek, subscribe to our Red Currant Co Newsletter at .